Cupiditas
- Jon Swales
- 6 days ago
- 2 min read
Updated: 4 days ago
Unfettered capitalism
has cupiditas—
not holy longings,
not the ache
that births justice
or bends the soul in prayer—
but the kind
that consume.
Insatiable.
Like a she-wolf
that prowls the parched earth,
lean with famine,
fat with hunger.
She is mother to a thousand cravings.
Each one dressed in plastic,
sold in pixels,
delivered at speed.
She names herself desire—
but she does not love.
She devours.
I have heard her gospel:
You are not enough.
But we can sell you the illusion
that you are.
Buy this.
Earn that.
Click here.
Obey.
She takes my cupiditas—
the true ones—
and corrupts them.
Turns my longing for communion
into addiction.
My thirst for justice
into ambition.
My ache for beauty
into vanity.
She does not stop.
Her appetite births systems.
Empires.
Algorithms.
Debt.
Her hunger strips the forests bare,
burns the oceans dry,
chokes the air with ash.
Her hunger makes the poor poorer,
the earth emptier,
the future uncertain.
But I remember
another wilderness—
and another hunger.
A man with dust on his feet
and scripture on his lips.
He faced her too.
Refused her bread.
Refused her throne.
Walked out
starving
but free.
So now,
with all my fractured desires,
I come to the margins,
to the place where the tables turn,
where the wolf is named
and the Kingdom whispered.
Here,
I learn to hunger again—
not for gold,
but for God.
Not for more,
but for mercy.
Not for the endless scroll,
but for the still voice
calling me
home,
and a hunger for justice
that cannot be sated
until the earth is healed,
and all are made whole.
- Rev’d Jon Swales

Thank you